GleeMaster Website

Description

Company Overview

GleeMaster.com is an exclusive members-only flash sale and social media e-commerce site dedicated to luxury brands, lifestyle and fashion. Members have access to high-end brands and top designer labels sourced at a fraction of retail prices on a first-come, first-served basis. Brands on sale at GleeMaster include Gucci, Yves Saint Laurent, Versace, Oscar de la Renta, Missoni, David Yurman to name just a few.

My Role: Vice President, E-commerce & Digital Marketing

• Overseeing concept development, strategizing, planning, implementation, and coordinating of e-commerce initiatives
• Leading the development with web Ops. of new site features/functionality for enhancements that improve conversion and user experience
• Supervising IT on the back-end of the e-commerce technical architecture, including new implementation and maintenance which affect e-commerce functionality
• Ensuring timely execution of site updates/refresh including new content updates, product adds, and site enhancements along with managing the weekly sales agenda
• Managing product portfolio development, inventory and in season chase needs to deliver sales and margin goals
• Directing photo shoots on a regular basis and handling all the production phases including styling model castings, photographers, managing budgets and venue/vendor selection
• Coordinating images and copy for each site launch; ensure all links are accurate on site prior to “go live” and are in alignment with key merchandise strategies
• Building and developing strategic partnerships with 200+ luxury brands in Europe and the US

For
Missoni, David Yurman, Burberry, Gucci, YSL, Versace, D&G, Oscar de la Renta, Catherine Malandrino, BCBGMAXAZRIA, Tara Pearls, Muller, Café Coton, & More
Type
Vice President, E-commerce & Digital Marketing