Marie Grasser is an executive specialized in e-commerce and digital marketing with a strong experience in tech and luxury industries.
She is a former e-commerce vice president of business development at GleeMaster, a luxury flash sale e-commerce business. The company provides to its membership access to luxury, fashion and lifestyle brands. At GleeMaster some of Marie's responsibilities included overseeing the overall firm’s e-commerce initiatives, digital marketing and biz development strategy as well as their implementation. She was also responsible for executing email marketing, social media and membership acquisition strategies along with developing strategic partnerships with 200+ luxury brands in Europe and the US.
Before working for GleeMaster, Marie has been a Marketing Manager at Cartier SA, Richemont Group. During her tenure at Cartier's headquarters in Paris, France, she was on charge of managing the company media relationship as well as its photo shoots for Vogue magazine, Elle magazine, Marie Claire magazine just to name a few. She also handled the launch of the company’s new collections, performed marketing analysis and organizing VIP events.
Marie hold a bachelor degree in PR & Marketing and a Social Media, Operations Strategy and Communications certificate from Stanford University Graduate School of Business, CA, USA.
Marie is contributor to:
The Luxury Exchange (http://goo.gl/y5wZS)
Digital Brands (www.digitalbrands.blogspot.com)
Marché du Luxe aux États-Unis: Analyse et Potentiel de Marché
2012 U.S. Luxury Market Study
She is fluent in French, English and earned a Private Pilot License in Aeronautics (PPL) from the International Civil Aviation Authority.
E-commerce/e-business, digital marketing, CRM, social media, luxury, fashion, new technologies